Do These Magical Unicorns Really Give Off 'HD Electricity'?
It's a Nice Idea, Says U.K.'s First Utility
By
Alexandra Jardine
Published On
Jan 03, 2016
Editor's Pick
If you love unicorns, you'll no doubt be in raptures over this spot from the U.K.'s First Utility, in which the magical creatures roam through a town giving off a new kind of power from their horns.
As they pass they make lights shine more brightly, TVs glow and so forth and we're told this is the sexy-sounding "HD Electricity." However (as you may have guessed) the point of the ad is to remind us that such things don't exist, and all energy is the same -- so why not switch to a cheaper supplier?
The spot is by VCCP and was directed by Agustin Alberdi of Stink, with post-production of those magical (and sadly mythical) unicorns by Absolute.
Credits
- Date
- Jan 04, 2016
- Brand:
- First Utility
- Client:
- First Utility
- Agency:
- VCCP
- Director:
- Agustin Alberdi
- Production Company:
- Stink
- Executive Creative Director:
- Darren Bailes
- Creative Director:
- David Aylesbury
- Creative Director:
- Pete Bastiman
- Art Director:
- David Aylesbury
- Copywriter:
- Pete Bastiman
- Creative Planner:
- Simon Gregory
- Creative Planner:
- Matt Wyatt
- Media Agency:
- Good Stuff
- Producer:
- Richard Fenton
- Post Production:
- Absolute
- Colorist:
- Matt Turner
- Audio Post Production:
- Factory, Dan Beckwith
- Music:
- Theo Vidgen
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