Do These Magical Unicorns Really Give Off 'HD Electricity'?

It's a Nice Idea, Says U.K.'s First Utility

Published On
Jan 03, 2016

Editor's Pick

If you love unicorns, you'll no doubt be in raptures over this spot from the U.K.'s First Utility, in which the magical creatures roam through a town giving off a new kind of power from their horns.

As they pass they make lights shine more brightly, TVs glow and so forth and we're told this is the sexy-sounding "HD Electricity." However (as you may have guessed) the point of the ad is to remind us that such things don't exist, and all energy is the same -- so why not switch to a cheaper supplier?

The spot is by VCCP and was directed by Agustin Alberdi of Stink, with post-production of those magical (and sadly mythical) unicorns by Absolute.


Jan 04, 2016
Brand :
First Utility
Client :
First Utility
Agency :
Director :
Agustin Alberdi
Production Company :
Executive Creative Director :
Darren Bailes
Creative Director :
David Aylesbury
Creative Director :
Pete Bastiman
Art Director :
David Aylesbury
Copywriter :
Pete Bastiman
Creative Planner :
Simon Gregory
Creative Planner :
Matt Wyatt
Media Agency :
Good Stuff
Producer :
Richard Fenton
Post Production :
Colorist :
Matt Turner
Audio Post Production :
Factory, Dan Beckwith
Music :
Theo Vidgen

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Project Type