United Way's holiday ad was shot entirely through a doorbell camera

Campaign from Canada highlights homelessness in Halifax during the holidays

Published On
Dec 01, 2022

Editor's Pick

Here's an unusual idea for a holiday ad: shooting it entirely from the perspective of a doorbell camera.

With such doorbells now ubiquitous, creatives at Canada's Wunder realized that we live in a time where most houses actually have their own point of view, with video doorbells. So, to highlight homelessness in Halifax in a spot for the non-profit United Way, the ad shows what the holidays look like for those who have a home, versus those without.

The film highlights a family enjoying all of the typical holiday moments we experience at home, but then reminds you what things look like for someone without a home during the holidays, as the camera catches a lonely homeless person pushing a shopping cart along the snowy street in the dusk.

The film, which was shot with a donated shooting location and limited resources, comes after, in the past year, the Halifax homeless population has more than doubled. It's an impactful project from a small agency, but as an idea it's up there with holiday ads from some far bigger brands.


Dec 01, 2022
Client :
United Way-Halifax
Agency :
Client :
United Way
Creative Director :
Stephen Flynn
Creative Director :
Mike Postma
Project Manager :
Cobie McFallon
Grip :
Rylan Conway
Marketing Manager :
Amanda Macdonald

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