Transgender Athlete Chris Mosier Stars in Nike's Latest 'Unlimited' Ad
Duathlon Pro Shows How Nothing's Gotten in His Way on the Road to Competition
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Chris Mosier, the first openly transgender athlete to compete on a U.S. men's national team, stars in Nike's latest ad from its "Unlimited" campaign.
The light-hearted ad follows Mosier as he goes through his grueling training regimen, running, cycling and lifting weights. A voiceover questions him on how he knew he would get past certain obstacles-- like being able to compete against other men, being accepted by his teammates. Throughout, he bluntly explains, "I didn't," but pushes on, undaunted and seemingly without a care.
35-year-old Mosier, Nike's first trans athlete, first realized at the age of four that he didn't identify as female and continued to feel so as he went on to compete in women's athletics. But he then went on to achieve athletic success, as a man, in 2015 when he came in seventh at the sprint duathlon national championships in the male 35-39 group, landing a spot on the U.S. national team. As an advocate for LGBT athletes and founder of transgender resource site transathlete.com, Mosier has also helped to achieve change on the international level. He played a part in convincing the International Olympics Committee to amend its rules so that transgender athletes would not need to have reassignment surgery in order to compete as the gender they identify with.
"Everything that I've done in the last five, six years since I started to transition, has been with [a] 'Just Do It' mindset," he explained in a statement. "I didn't know if I would be competitive against men; I just did it. Every success that I've had since then has shown me that anything is really possible. By not stopping myself, not limiting myself and just really going for it I've learned a lot about myself and also had the opportunity to further the conversation on trans inclusion in sports."
Nike also created an accompanying behind-the-scenes film. The new ad, created out of Wieden & Kennedy, Portland, follows the "Unlimited Future" and "Unlimited You" spots, the latter of which debuted during the Olympics' opening ceremony. The campaign celebrates how everyday and professional athletes strive beyond their own limits to reach new heights.
Credits
- Date
- Aug 08, 2016
- Brand :
- Nike
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Portland
- Client Contact :
- Ean Lensch
- Client Contact :
- YinMei San
- Client Contact :
- Amber Rushton
- Global Creative Director :
- Alberto Ponte
- Global Creative Director :
- Ryan O'Rourke
- Interactive Director :
- Dan Viens
- Copywriter :
- Adam Tetreault
- Art Director :
- Sara Phillips
- Global Executive Producer :
- Matt Hunnicutt
- Agency Senior Producer :
- Ross Plummer
- Agency Producer :
- Mauricio Granado
- Art Production :
- Amy Berriochoa
- Art Production :
- Jennifer Spillers
- Project Management :
- Christina Kim
- Studio Design :
- Alicia Kuna
- Studio Designer :
- Rehanah Spence
- Studio Designer :
- Edgar Morales
- Retoucher :
- Amy Corcoran
- Retoucher :
- Kyle Pero
- Retoucher :
- Saskia Thomson
- Retoucher :
- Greg Radich
- Strategic Planning :
- Andy Lindblade
- Strategic Planning :
- Nathan Goldberg
- Strategic Planning :
- Brandon Thornton
- Strategic Planning :
- Reid Schilperoort
- Media/Comms Planning :
- Daniel Sheniak
- Media/Comms Planning :
- John Furnari
- Media/Comms Planning :
- Brian Goldstein
- Media/Comms Planning :
- Jocelyn Reist
- Account Team :
- Chris Willingham
- Account Team :
- Alyssa Ramsey
- Account Team :
- Corey Woodson
- Account Team :
- Anna Boteva
- Account Team :
- Carly Williamson
- Business Affairs :
- Amber Lavender
- Broadcast Traffic :
- Stefanie Goodell
- Broadcast Traffic :
- Andrea Sierra
- Production Company :
- PRETTYBIRD
- Director :
- Max Malkin
- Executive Producer :
- Ali Brown
- Executive Producer :
- Suzanne Hargrove
- Head of Production :
- Tracy Hauser
- Line Producer :
- Matt Wersinger
- Director, Photography :
- Max Malkin
- Production Designer :
- Rob Pearson
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Damion Clayton
- Assistant Editor :
- Mike Spagnoli
- Post Production :
- Dina Ciccotello
- Post Executive Producer :
- Helena Lee
- Visual Effects Company :
- The Mill LA
- Creative Director :
- Phil Crowe
- Creative Director :
- John Leonti
- 2D Lead Artist :
- James Allen
- 2D Artist :
- John Shirley
- 2D Artist :
- Brad Scott
- 2D Artist :
- Alex Candish
- 3D Artist :
- Andy Wheater
- 3D Artist :
- Jie Zhou
- 3D Artist :
- Michael Lori
- Visual Effects Producer :
- Anastasia Von Rahl
- Visual Effects Coordinator :
- Rustie Burris
- Visual Effects Executive Producer :
- Enca Kaul
- Color :
- Mill LA
- Colorist :
- Adam Scott
- Producer :
- Diane Valera
- Executive Producer :
- Thatcher Peterson
- Musical Artist :
- Sandy Nelson
- Track Name :
- Drums Are My Beat
- Sound Design :
- Barking Owl
- Sound Designer :
- Michael Anastasi
- Creative Director :
- Kelly Bayett
- Producer :
- Ashley Benton
- Music/Sound/Mix :
- Lime
- Audio Mixer :
- Loren Silber
- Audio Assistant :
- Mark Nieto
- Executive Producer :
- Susie Boyajan
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