The USPS goes the distance in quietly affecting holiday ad
Leslie Odom Jr.'s cover of 'I'll be home for Christmas' backs scenes of postal service employees hard at work
In 2020 the United States Postal Service has endured unprecedented hardships at the center of the political spotlight after Louis DeJoy stepped into the role of postmaster general and introduced cost-saving measures such as banning extra delivery trips and overtime. As the year comes to a close, a new holiday spot from McCann quietly celebrates the perseverance of the country’s postal workers and how their efforts help to bring together loved ones still forced to remain apart as the pandemic continues to take its toll.
A cover of the Christmas classic “I’ll be Home for Christmas” sung by Leslie Odom Jr. provides an affecting sonic backdrop as the spot cuts together quotidian scenes of USPS employees at sorting centers and trudging through sun, rain and snow to get holiday deliveries to doorsteps in time. Nothing much happens outside of the routine, but the understated combination of song and visuals makes for a powerful tribute to the season’s unsung heroes. The endline reads, "We go the distance to bring you closer."
To create the ad, McCann sifted through footage from previous USPS ad shoots that captured real-life postal carriers and clerks around the U.S., which was then edited together by Chris Franklin of Big Sky, with sound mix by Tom Jucarone at Sound Lounge.
The spot will be running through Dec. 21 across various platforms, including national broadcast, digital, print, out of home and social.
- Nov 17, 2020
- Client :
- Agency :
- McCann Worldgroup
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