Subscribe
Work

Verizon taps J Balvin for holiday campaign ahead of his first U.S. tour in six years

Verizon_Estas-fiestas,-ahorra-a-lo-grande-con-Verizon_30s
SS
By:
Sabrina Sanchez
December 02, 2024 03:09 PM

Verizon joins Colombian music artist J Balvin on tour and for the holidays in a multi-pronged campaign that includes a holiday giveaway.

Featured Stories

TV Upfront
YouTube Brandcast stars MrBeast and other creators
TV Upfront

This year, YouTube’s message was a little different at its Brandcast event.

GS
By:
Garett Sloane
YouTube Brandcast stars MrBeast and other creators
Brand Marketing
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
Brand Marketing
AP
By:
Adrianne Pasquarelli
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
Brand Marketing
What the new China tariff flip-flop means for brands
Brand Marketing
AP
By:
Adrianne Pasquarelli
What the new China tariff flip-flop means for brands
AI
Inside Superside’s pitch deck for building brand AI models
AI
AH
By:
Asa Hiken
Inside Superside’s pitch deck for building brand AI models

Latest News

Netflix upfront focuses on new ad tools powered by audience data and AI
Ryan Reynolds’ ad firm MNTN, holders seek $187 million in IPO
Outgoing 4As CEO outlines four critical changes agencies must make
How smartphone marketer Nothing creates viral earned and owned moments to build its brand
Staying current is easy with newsletters delivered straight to your inbox.

See More in Work

Veterans save the day with flying coffee in Black Rifle Coffee’s hyped-up ad
AI makes our terrible world awesome, says Pika’s insane post-apocalypse ad
Apple’s ‘Mac to School’ ads, directed by Olivia Wilde, offer wry takes on college life
Authors retell Hinge couples’ love stories for Substack and a hardcover book
Staying current is easy with newsletters delivered straight to your inbox.