Vinnie Jones Invents Energy Powered by Anger in Latest U.K. Lotto Spot

Biscuit's Jeff Low Directs Latest 'PleaseNotThem' Ad

Published On
Oct 15, 2015

Editor's Pick

Actor, former soccer player and professional tough guy Vinnie Jones is the latest celebrity to star in an ad for U.K. Lotto operator Camelot, part of its ongoing series urging people to buy a ticket if only to stop famous people from carrying out awful plans.

The launch spot featured Piers Morgan wanting to have his own theme park, and now in the fifth spot, Jones explains how he's created a machine, the "Agro-Tron," that he believes has the capability to turn people's anger into electricity. Of course, he's banking on a Lotto win to take the "Agro-Tron" nationwide, in order to generate and capture as much anger as possible. Once again, the tagline is "PleaseNotThem," and as part of the campaign there will be reactions from celebrities on Twitter who are opposed to his horrendous plan.

The ongoing series is by Abbott Mead Vickers BBDO, and this spot was directed by Biscuit's Jeff Low.


Oct 15, 2015
Agency :
Abbott Mead Vickers BBDO
Brand :
Client :
Director :
Jeff Low
Production Company :
Biscuit Filmworks
Marketing and Consumer Director :
Sally Cowdry
Head of Draw Based Games :
Martyn Baxter
Lotto Marketing Manager :
Anna Rosato
Lotto Marketing Manager :
Rachel Moss
Lotto Brand Manager :
Sarah Currie
Creative Director :
Alex Grieve
Creative Director :
Adrian Rossi
Copywriter :
Clark Edwards
Copywriter :
Tim Riley
Art Director :
Jeremy Tribe
Agency Planner :
Craig Mawdsley
Agency Planner :
Emily Harlock
Agency Planner :
Matt Jones
Agency Account Team :
Sarah Douglas
Agency Account Team :
Kate Lloyd
Agency Account Team :
Bobbie Gannon
Agency Account Team :
Charlotte Gunn
TV Producer :
Matt Towell
Media Agency :
Media Planner :
James Cross
Production Company Producer :
Dougal Meese
Post Production Company :
The Mill
Audio Post Production Company :
750 MPH
Editor :
Saam Hodivala

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