No7, the Boots/Walgreens-owned cosmetics brand, has made an impact recently with its unusual portrayals of beauty (including a spot featuring a female fencer whose face you never see and another depicting a stuntwoman crashing through a window.)

Its latest ad, directed by Daniel Kleinman for Mother London, continues with a similar perspective to promote its "age-defying" serums. It features 49-year-old surfer Lisa Andersen, a four-time world champion, and some impressive VFX (via MPC) as she scales a huge wave that appears to be frozen or solidified. The wave then comes alive as Andersen surfs it out, informing us: "I face many challenges every day...age is not one of them."