Surfer Lisa Andersen scales a giant wave in No7 spot about defying age

Daniel Kleinman directs Boots-owned brand's latest unusual take on beauty

Published On
Apr 10, 2018

Editor's Pick

No7, the Boots/Walgreens-owned cosmetics brand, has made an impact recently with its unusual portrayals of beauty (including a spot featuring a female fencer whose face you never see and another depicting a stuntwoman crashing through a window.)

Its latest ad, directed by Daniel Kleinman for Mother London, continues with a similar perspective to promote its "age-defying" serums. It features 49-year-old surfer Lisa Andersen, a four-time world champion, and some impressive VFX (via MPC) as she scales a huge wave that appears to be frozen or solidified. The wave then comes alive as Andersen surfs it out, informing us: "I face many challenges every day...age is not one of them."

Credits

Date
Apr 10, 2018
Brand :
No7
Client :
No7
Agency :
Mother-London
Creative :
Mother
Director :
Daniel Kleinman
Production Company :
Rattling Stick
Producer :
Jonnie Frankel
Production Manager :
James Hatcher
Visual Effects :
MPC
3D Visual Effects Supervisor :
Anthony Bloor
2D Visual Effects Supervisor :
Kamen Markov
Visual Effects Producer :
Ryan Hancocks
Grade :
MPC
Colorist :
Jean-Clèment Soret
Edit House :
The Whitehouse
Editor :
John Smith
Sound House :
750MPH
Sound Engineer :
Sam Robson
Music :
A little while more Seil Lien
Writer :
Marie Claire Lee

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Project Type