Surfer Lisa Andersen scales a giant wave in No7 spot about defying age
Daniel Kleinman directs Boots-owned brand's latest unusual take on beauty
By
Alexandra Jardine
Published On
Apr 10, 2018
Editor's Pick
No7, the Boots/Walgreens-owned cosmetics brand, has made an impact recently with its unusual portrayals of beauty (including a spot featuring a female fencer whose face you never see and another depicting a stuntwoman crashing through a window.)
Its latest ad, directed by Daniel Kleinman for Mother London, continues with a similar perspective to promote its "age-defying" serums. It features 49-year-old surfer Lisa Andersen, a four-time world champion, and some impressive VFX (via MPC) as she scales a huge wave that appears to be frozen or solidified. The wave then comes alive as Andersen surfs it out, informing us: "I face many challenges every day...age is not one of them."
Credits
- Date
- Apr 10, 2018
- Brand :
- No7
- Client :
- No7
- Agency :
- Mother-London
- Creative :
- Mother
- Director :
- Daniel Kleinman
- Production Company :
- Rattling Stick
- Producer :
- Jonnie Frankel
- Production Manager :
- James Hatcher
- Visual Effects :
- MPC
- 3D Visual Effects Supervisor :
- Anthony Bloor
- 2D Visual Effects Supervisor :
- Kamen Markov
- Visual Effects Producer :
- Ryan Hancocks
- Grade :
- MPC
- Colorist :
- Jean-Clèment Soret
- Edit House :
- The Whitehouse Post
- Editor :
- John Smith
- Sound House :
- 750MPH
- Sound Engineer :
- Sam Robson
- Music :
- A little while more Seil Lien
- Writer :
- Marie Claire Lee
Need a credit fix? Contact the Creativity Editors
Project Type
Tags
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