It's Back! The Creativity Top 5: See the Best Brand Ideas of the Past Week
A Run-Down of the Most Innovative Brand Ideas of the Past Week
By
Ann-Christine Diaz
Published On
Mar 24, 2017
Editor's Pick
The Creativity Top 5 has returned. Each week, we'll present the best ideas in brand creativity -- and we're not just talking about traditional commercials and ads. In this space, you'll see the smartest moves in content, technology, entertainment, product development, PR, experiential and more -- all the genius ideas marketers and agencies have conceived to connect with consumers in meaningful, useful and entertaining ways.
This week, we feature "reboots" of famous pop culture hits; a pet food brand's devious strategy to encourage dog adoption; Toyota's smart outdoor campaign designed to sell cars and help the environment; and Zocdoc's clever method to improve its own customer service.
Credits
- Date
- Mar 24, 2017
- Brand:
- Creativity Top 5
- Client:
- Creativity Top 5
- Agency:
- Office of Baby
- Agency:
- Crispin Porter Bogusky
- Agency:
- COLENSO BBDO
- Art Director:
- Kelsey Shang
- Creative Director:
- Michael Hagos
- Executive Creative Director:
- Nathan Frank
- Executive Creative Director:
- Paul Caiozzo
- Producer:
- Connor Hull
- Developer:
- Scott Leisawitz
- Director:
- Richard Curtis
- Director:
- Matt Lenski
- Production Company:
- Arts & Sciences
- Production Company:
- Exit Films
- Director:
- Adam Gunser
- Sound Design:
- Franklin Road
Need a credit fix? Contact the Creativity Editors
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