Sony Playstation Vita : The World is in Play
No more double lives.
Published On
Feb 13, 2012
Editor's Pick
180 Amsterdam lifts the veil on the Sony PSP successor the Playstation Vita with this new trailer featuring head-on vignettes of gamers--clearly referencing the famous Frank Budgen-directed "Double Life" spot for the Playstation 2. But the message here is decidedly different. While "Double Life" was all about escapism, and the exciting worlds gamers could explore alone, outside of their "normal" lives, this new spot, directed by Independent's Cary Fukunaga (Sin Nombre, Jane Eyre) is all about the social aspect and the massive world of gameplay afforded by the device. "The World is in Play," the tag reads. The Vita is set to arrive in the U.K. on February 22.
Credits
- Date
- Feb 14, 2012
- Brand :
- Sony Playstation Vita
- Client :
- Sony Playstation Vita
- Agency :
- 180 Amsterdam
- Director :
- Cary Fukunaga
- Production Company :
- Independent
- Executive Creative Director/Production :
- Al Moseley
- Creative Director :
- Galen Graham
- Art Director :
- Martin Terhart
- Copywriter :
- David Chalu
- Planning Director :
- Jonas Vail
- Agency Producer :
- Richard Firminger
- Producer :
- Emma Butterworth
- Executive Producer :
- Jani Guest
- Editor :
- Russell Icke
- Post Production :
- MPC-LA
- Producer :
- Scott Griffin
- Post Producer :
- Scott Griffin
- Flame Operator :
- Ludovic Fealy
- Sound Design :
- Factory
- Director, Photography :
- Adriano Goldman
- Production Designer :
- Chris Jones
- Composer :
- Pete Raeburn
- Photographer :
- Alex Telford
- Agency Print Producer :
- Meredith Bergonzi
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Project Type