This Workbook Empowers Girls on the Sly by Letting Them Copy Inspirational Women's Quotes
Campaign by Pereira & O'Dell Aims to Help Young Women Believe in Themselves
Editor's Pick
Women's political organization Ignite has created a handwriting workbook for young girls that lets them practice their letters by writing out inspirational quotes from female leaders.
Pereira and O'Dell worked on the Writing Our Rights campaign, which aims for girls to copy out the words of women including Hillary Clinton, Condoleeza Rice, Nancy Pelosi and Susan B. Anthony, the idea being to help them believe they can be powerful as well as working on their handwriting skills. The pages can also be turned into posters, and there's a page at the end for girls to write about their own amibitions.
"We believe that the introduction to leadership at a young age is as fundamental as learning to write," said Anne Moses, founder and president of Ignite in a statement. "We hope that these words from 10 of the most iconic female public figures in American history will teach girls that they are powerful and capable of becoming political leaders too."
You can download a printed version of the book by donating $50 or more to Ignite, or download a free PDF from the website.
Credits
- Date
- Apr 21, 2017
- Agency :
- Pereira O'Dell
- Chief Creative Officer :
- PJ Pereira
- Executive Creative Director :
- Rob Lambrechts
- Executive Creative Director :
- Jason Apaliski
- Creative Director :
- Estefanio Holtz
- Copywriter :
- Andre Bittar
- Illustrator :
- Rafaela Teixeira
- Illustrator :
- Bruno Menon
- Copywriter :
- Tracy Silagi
- Designer :
- Carolina Penner
- Senior Social Creative :
- Oscar Nilsson
- Group Account Director :
- Ashley Brown
- Account Supervisor :
- Jessica Zou
- Executive Interactive Producer :
- Erin Davis
- Senior Content Producer :
- Angela Zappella
- Senior Print Producer :
- Owen Bly
- Business Affairs Director :
- Russ Nadler
- Associate Director, Creative Services :
- Jennifer Carrillo
- Director, Communications :
- Molly Parsley
- Production Company :
- ntropic
- Director :
- Tali Oliver
- Director, Photography :
- Cliff Traiman
- Director, Photography :
- Ed Ng
- Line Producer :
- Mark Dwyer
- Production Designer :
- Doug Freeman
- Talent :
- Yazmin Gonzalez
- Editorial Company :
- ntropic
- Executive Creative Director :
- Nathan Robinson
- Founder :
- Nathan Robinson
- Creative Director :
- Tali Oliver
- Designer :
- KK Lin
- 2D Animator :
- KK Lin
- CG Artist :
- Aaron Townsend
- Visual Effects Artist :
- Ethan Chang
- Color Artist :
- Kristy Navarro
- Editor :
- Sharif Nakleh
- Editor :
- Jack Bibbo
- Editor :
- Regina Rivard
- Producer Assistant :
- Yvonne Pon
- Producer Assistant :
- Gillen Burch
- Senior Producer :
- Emily Avoujageli
- Executive Producer :
- Michael Bennett
- Music :
- West One Music Group USA (ASCAP)
- Composer :
- Jonathan Buchanan
- Composer :
- Christopher Deighton
- Contact/Music Supervisor :
- Ian Ross
- Audio Producer :
- One Union
- Voiceover Talent :
- Sophie Blackburn
- Senior Engineer :
- Matthew Zipkin
- Producer :
- Lauren Mask
- Prepress :
- XYZ
- Color :
- XYZ
- Retouching :
- XYZ
- Printer :
- Calitho
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