Sony : The Xperia Soda Stunt
It's soda-proof.
Published On
Nov 06, 2012
Editor's Pick
CP&B demonstrates the new Sony Xperia acro S smartphone -- which is waterproof -- with a fun stunt in a Norway theater.
Patrons attending the James Bond flick "Skyfall" were given free sodas at the start of the movie. Before the movie started, a video played, telling the audience that some of those soda cups had free Xperia phones inside them. If your cup rang, the (now sopping wet and probably sticky) device, was yours.
Credits
- Date
- Nov 07, 2012
- Brand :
- Sony
- Client :
- Sony
- Agency :
- CP&B
- Executive Creative Director/Production :
- Gustav Martner
- Creative Director :
- Jonas Wittenmark
- Creative Director :
- Tobias Carlson
- Art Director :
- Jonas Wittenmark
- Copywriter :
- Tobias Carlson
- Junior Art Director :
- Jakob Eriksson
- Junior Copywriter :
- Elof Ivarsson
- Agency Producer :
- Annika Andreasson
- Event Agency :
- Grandins Flying Circus
- Production Company :
- Vidiots
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Project Type
