Possible Conference

Disney’s head of addressable advertising on the future of AI in TV and upfront uncertainty

Mack McKelvey, founder and CEO, SalientMG, Jamie Power, SVP, addressable sales, Disney, and Marika Roque, chief innovation officer, Kerv.ai, standing on a stage at Possible
(From left) Mack McKelvey, founder and CEO, SalientMG; Jamie Power, senior VP, addressable sales, Disney; and Marika Roque, chief innovation officer, Kerv.ai announced an expanded partnership between Disney and Kerv.AI at Possible. (Disney)
PH
By:
Parker Herren
May 01, 2025 09:00 AM

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Disney’s head of addressable advertising on the future of AI in TV and upfront uncertainty
Possible Conference
PH
By:
Parker Herren
Disney’s head of addressable advertising on the future of AI in TV and upfront uncertainty