Ad spending stats and facts for the biggest marketers and brands
Published on June 26, 2023
Overall spending for the top U.S. advertisers increased in 2022, but caution signs are emerging. Key rankings, stats and analysis from Ad Age’s 68th annual report on marketers and marketing.
The lowdown on a slowdown
U.S. marketing spending showed solid growth in 2022, but budgets are under pressure this year amid a slowing economy
Biggest brands based on measured media
Most-advertised brands based on U.S. measured-media spending in 2022
25 biggest advertisers
Top advertisers based on total U.S. ad spending
Datacenter: Advertisers database
Ad spending, brands, profiles, executives and agency rosters for 100 biggest U.S. advertisers. Exclusive content available to Ad Age Datacenter subscribers
Who spent more (and less)
Marketers with the sharpest U.S. ad spending increases and decreases in 2022
Datacenter: Deeper rankings and analysis
The full set of rankings and data from Ad Age’s annual report on marketers and marketing. Exclusive content available to Ad Age Datacenter subscribers
Share breakouts for marketers and brands
U.S. share and ad spending by category for marketers and brands
U.S. measured-media spending
U.S. measured-media spending by medium and category from Vivvix and Pathmatics. Biggest advertisers by medium
U.S. ad revenue in 2023 and 2024
Predictions for ad revenue by medium this year and next year
About Ad Age Leading National Advertisers
How Ad Age produced its 68th annual report on marketers and marketing. Links to past reports
Ad Age Datacenter features premium content, including profiles of the biggest advertisers, agency companies and more.
Questions? We can be reached at Datacenter@AdAge.com.
