Opinion

Why brands need to build culture, not interrupt it

Chappell Roan attends the 2024 MTV Video Music Awards at UBS Arena
Chappell Roan's medieval-inspired look from the 2024 MTV Video Music Awards carried the energy of multiple vibrant subcultures that transcend music alone, castlecore among them. (Dimitrios Kambouris/Getty Images)
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By:
Gianmaria Schonlieb
May 01, 2025 10:00 AM

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