Studio 30

Pharma marketers’ point-of-care advantage: Building trust across the media mix

Publishing Partner:
PatientPoint
Photo of PatientPoint's Linda Ruschau, Novartis' Angelica Aguirre, IPG Mediabrands' Melissa Gordon-Ring and Ad Age's John Dioso at the Point of Care Upfront in New York on May 13, 2025.
From l.: PatientPoint's Linda Ruschau, Novartis' Angelica Aguirre, IPG Mediabrands' Melissa Gordon-Ring and Ad Age's John Dioso at the Point of Care Upfront in New York on May 13. (David Teng/PatientPoint)
RJ
By:
Rachel Jacoby Zoldan
|
AA
By:
Ad Age Studio 30
June 09, 2025 06:21 PM

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