Cannes Blog Day Two: Snapchat's 'Disappearing' Logo, Fewer Jurors and Mobile Overages Already

Cannes Daily Blog Day Two 11:23 p.m. Cannes time, Jun 19, 2017 Win Lions, and Coma Mierda U.S. Hispanic agency Alma won four Lions on Monday for a campaign promoting Netflix drama Narcos – three of them for "Spanish Lessons," in which the main characters in the series about drug trafficker Pablo Escobar teach viewers some of the Spanish phrases frequently used in the show. Everyone's favorite is Escobar's oft-repeated "Coma mierda," helpfully spelled phonetically in ads to help Spanish learners swear correctly. That's why Alma's leaders, Isaac Mizrahi, Luis Miguel Messianu and Alvar Sunol, respectively co-president/chief operating officer, creative chairman-CEO, and co-president/chief creative officer, are dressing alike at Cannes in black "Ko.ma' Mierda" T-shirts. (And yes, they might give you one if you ask.) —Laurel Wentz Tweet Share 10:09 p.m. Cannes time, Jun 19, 2017 Facebook: Laying Low to Smooth Feathers? Google and Facebook, after years of generating grumbling (mainly from agency people) about how they've taken over Cannes, seem to be showing a less obvious visual profile than in recent years. Part of the reason may be rules from Cannes owner Ascential against major tech sponsors starting their beachfront activities until Tuesday, so ask us again then. But asked Monday whether Facebook was lying lower this year to avoid rubbing people the wrong way, one Facebook executive said: "Probably." —Jack Neff Tweet Share 9:56 p.m. Cannes time, Jun 19, 2017 Dark Oath: Who's That Company Sponsoring Stevie Nicks? Thank you, @Oath, for having me at @Cannes_Lions. Happy to be a part of this big moment. #CannesLions — Stevie Nicks (@StevieNicks) June 19, 2017 Heard from a digital marketing executive sitting in the Oath-sponsored Majestic and mulling whether to attend the Oath-sponsored Stevie Nicks concert planned for Monday evening: "What is Oath?" For those who haven't read the extensive digital billboards in front of the Majestic, Oath is Verizon's newly consolidated mashup of Yahoo and AOL, including Huffington Post, Tumblr, Engadget and so much more. —Jack Neff Tweet Share 4:23 p.m. Cannes time, Jun 19, 2017 Reddit Comes Out at Cannes While the presence of some tech icons seems to be diminishing, others, like Snapchat and Reddit are ramping up. This year, according to Reddit VP-Sales Zubair Jandali, Cannes represents a sort of "coming out" for the company. It has nine people on the ground, making for nearly 5% of its approximately 200-person staff. In addition to Jandali, they include co-founder Alexis Ohanian, VP-Marketing Roxy Young and Head of Communications Anna Soellner. The team has been meeting with various marketers and agencies to get them up to speed on the platform's offerings (while other more hardcore users are offering Reddit their own ideas on what they need from it). Meanwhile, Cannes jurors are considering the first entry of a campaign on Reddit, the "world's largest Secret Santa Gift Exchange" sponsored by FedEx. Also, fun fact and nice contrast to the amazing work showcased at Cannes: check out Subreddit r/fellowkids for Redditors' thoughts on the worst advertising ever. —Ann-Christine Diaz Tweet Share 1:00 p.m. Cannes time, Jun 19, 2017 Why Cannes Cut Down Jury Members Cannes Lions Managing Director Jose Papa said the festival decided to cut down the number of people on the juries this year to improve "the quality of the debates." He said the decision was difficult, but necessary, and was spawned from feedback of previous jury members over the years, who said smaller juries would be easier to manage. —Lindsay Stein Tweet Share 11:21 a.m. Cannes time, Jun 19, 2017 Year of the Robot? On Discovery Stage at the Cannes Lions Monday, PHD asked the audience if 2017 is the year of the robot. The agency introduced its creation: Olly, a donut-shaped, AI-enabled robot. Similar to Amazon's Echo, Olly turns, rotates and lights up when chatting, answering questions or playing music. PHD also partnered with the Cannes Lions this year to launch the festival's first bot for Facebook Messenger. And let's not forget Huge's rose-fueled Tipsy Messenger bot. Perhaps bots are taking over. Left: Chelsea Chen, co-founder of Emotech and creator of Olly; Right: Susana Tsui, CEO of PHD APAC. —Lindsay Stein Tweet Share 8:45 a.m. Cannes time, Jun 19, 2017 Snapchat's 'Disappearing' Logo Among the hundreds of ads for agencies and vendors lining the beach and hotels along the Croisette, one stands out: Snapchat's giant branded ferris wheel, which dominates the view in front of the Palais and makes for plenty of great Snapchat, Instagram and Twitter posts by day. Just one problem: It's not shareable at night. The wheel has Snapchat's ghost logo at its center -- but it doesn't show up in dark photos, at least not in this one snapped from relatively close range via an iPhone on Sunday. Money well spent? —E.J. Schultz Tweet Share 8:00 a.m. Cannes time, Jun 19, 2017 Welcome to Cannes From AT&T, Lou Lou Paskalis, senior-VP, enterprise media planning, investment and measurement at Bank of America, discovered anew that nothing comes cheap in Cannes, particularly data. Verizon's Oath owns a big chunk of Cannes this week, but AT&T owns Paskalis' lucrative data overages. Hey @att, thanks for the welcome to France. How is it possible that my entire data plan is exhausted in the first 30 secs of my trip abroad? pic.twitter.com/HRfwgvPz3a — Lou Paskalis (@LouPas) June 18, 2017 Media and tech adviser Terence Kawaja of Luma Partners has a new Cannes yacht edition of the ad-tech demo staple Lumascape. This is also a pretty handy map for those rushing to yachts for meetings or parties. The 2017 Cannes Yacht LUMAscape is out @Cannes_Lions #CannesExit pic.twitter.com/ipPy6trAUw — Terence Kawaja (@tkawaja) June 18, 2017 It's also worth noting that 10 of 32 Cannes yacht renters last year saw exits, which is a pretty decent ROI, as Kawaja sees it. Especially given the cost: Yachts seem extravagant, but we've heard from one seafaring Cannes advertiser that they actually cost less than comparable cabana rentals. —Jack Neff Tweet Share Photos of the Day Ad Age Editor Brian Braiker moderates panel discussion on the nomadic mindset at Edelman HQ. Credit: Edelman Delegates watch Lions news between dinner courses at Vesuvius on the Croisette. Long before "Meet Graham," these sculptures graced the Croisette, Who said people don't get inspired by Cannes anymore? Gwyneth Paltrow talks Goop with OMD U.S. CEO Monica Karo. Publicis Groups gets an ad on the Croisette without buying an ad on the Croisette. The Festival is giving its attendees some star power in Croisette ads, including GSK Chief Digital Officer Marc Speichert. Related Stories McCann's 'Fearless Girl' Is Monday's Big Winner at Cannes 'Boost Your Voice' Election Day Campaign Takes Promo & Activation Grand Prix at Cannes Twitter Crowned King of Outdoor Advertising at Cannes Lions 'He Got Extremely Hostile': Muslim Cannes Juror Alleges Harassment by Airport Officials Laura Dern Dishes on Her Dream Gig: Repping Palmolive Cannes Daily Blog Day One 'Meet Graham' Takes First Cannes Grand Prix Does Cannes Matter? Agencies Debate Spendy Festival in Lean Times The 2017 Creatives You Need to Know The Cannes Daily Diaries, All in One Place

Cannes Blog Day Two: Snapchat's 'Disappearing' Logo, Fewer Jurors and Mobile Overages Already

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