ISpot signs Paramount as first user of new TV outcomes measurement platform

ISpot bills its Outcomes at Scale as the industry’s first business outcomes solution that can deliver attribution for video ads persistently at scale. (Ad Age composite of company logos)

March 27, 2025 01:00 PM

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both internal measurement partners and the ability to onboard first-party data from advertisers.

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