Affluency Survey: Diversity Among Affluent Americans

This pattern becomes more pronounced further up the financial hierarchy. Looking at adults in U.S. households with at least $250,000 in household income, we find a still-substantial 17% who identify with some non-majority ethnic or cultural group. The underrepresentation of Hispanics and African-Americans is even more marked in the $250,000+ household income group, while Asians maintain their slight overrepresentation. Results from our 2011 Mendelsohn Affluent Survey confirm the diversity of Affluents and reveal the central roles of culture and ethnicity in their lives. Among Affluents as a whole, 39% agree with the statement "My cultural or ethnic heritage is a very important part of my life," a figure that rises to 60% among affluent Hispanics, 70% among affluent Asians, and 74% among affluent blacks. The Mendelsohn Affluent Survey also reveals linguistic diversity, finding that 15% of Affluents speak a language other than English in the home. Among that 15%, 6% speak Spanish, while the remaining 9% are distributed across more than a dozen languages, including (in alphabetical order) Arabic, Cantonese, Dutch, Finnish, French, German, Greek, Hebrew, Hindi, Italian, Japanese, Korean, Mandarin, Polish, Portuguese, Russian, Swedish, Tagalog, Taiwanese and Vietnamese. Interestingly, among the $250,000+ household income group, 20% -- slightly more than among Affluents as a whole -- speak a non-English language at home. The portrait of Affluent America that emerges is one of a distinct majority accompanied by tremendous diversity in origin and ethnicity. Affluent America, like America as a whole, is a melting pot that attracts people from every region of the world, many of whom pursue financial success here while maintaining the traditions and language of their country of origin. About The Mendelsohn Affluent Survey: For 35 years, The Mendelsohn Affluent Survey has tracked the lives, lifestyles, media habits and purchase patterns of affluent Americans. Our 2011 survey had a sample size of 14,405 adults living in households with at least $100,000 in annual household income. This sample projects to a population of 58.5 million affluent adults (just 21% of U.S. households, they hold 70% of U.S. net worth). The survey uses a rigorous mail methodology and probabilistic sampling approach. It is conducted only in English, as studies have shown that most Affluents in America speak English. Obviously, offering the survey only in English tends, if anything, to understate diversity.

Affluency Survey: Diversity Among Affluent Americans

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