Today is International Beer Day, which gives you permission to head to the bar—erm, the kitchen—and throw back a cold one after work. Since its inception in 2007, the holiday has outgrown its Santa Cruz, California roots to be celebrated in more than 200 cities on every inhabited continent.
Advertising analytics firm Ace Metrix routinely surveys commercials as they debut to gauge the public’s reaction to them, and over the past 10 years has polled consumers about more than 1,700 beer ads from brands around the world.
According to beer drinkers—defined as consumers over 21 who drank at least one brew in the 30 days before being surveyed—these are the five funniest beer ads from recent years:
Bud Light, "Vendor" (2017)
Ranked as 2017's most hilarious beer ad, according to Ace Metrix analysis, Bud Light’s 45-second “Vendor” spot from Wieden+Kennedy extrapolates on a Bud drinker’s wish to have a stadium hawker on demand. However, his fantasy quickly backfires as the vendor’s “Ice cold Bud Light here!” rings out everywhere from business meetings to funerals to his bedroom in the middle of the night.