Agencies

Agency news you need to know this week

“Prepare for Misuse” campaign from Ad Council (Ad Council)
March 24, 2023 12:55 PM

Hello Sunshine gets social

Candle Media's Hello Sunshine, founded by actress Reese Witherspoon, has launched an in-house social agency called Solar created to help brands connect with women through story-driven advertising. The new agency continues Hello Sunshine’s history of partnering with advertisers to build female and diverse-focused commercial messaging. In addition to enabling brands to bring underrepresented voices to media offerings, Solar will serve as Hello Sunshine’s internal marketing engine.

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