Hello Sunshine gets social
Candle Media's Hello Sunshine, founded by actress Reese Witherspoon, has launched an in-house social agency called Solar created to help brands connect with women through story-driven advertising. The new agency continues Hello Sunshine’s history of partnering with advertisers to build female and diverse-focused commercial messaging. In addition to enabling brands to bring underrepresented voices to media offerings, Solar will serve as Hello Sunshine’s internal marketing engine.