Before you say “OK, boomer,” take a peek at this poignant campaign for Finnish youth magazine Demi from agency TBWA\Helsinki that aims to shed light on the social-media-fueled issues that kids have with self-esteem and self-acceptance. The campaign features posters (seen above) of children looking forlorn into mirrors, examining every aspect of their appearances, and seeing what they shouldn’t: marks for cosmetic surgery. On the posters reads a message: “Beauty is in the mind of the beholder.”
