Agencies

ADT taps McCann as lead agency, following a review

The Property Brothers appear in ADT campaigns. (ADT via YouTube)
April 23, 2019 07:50 PM

As it strives to secure its future as a brand for modern consumers, home security company ADT is updating its marketing strategy. The Boca Raton, Florida-based company has tapped McCann Worldgroup as its lead strategic and creative agency, following a two-month review. Under a new chief marketing officer, ADT is also taking its media-buying in-house and planning to promote more of its smart home security systems.

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