Anomaly lays off 8% of US staff, citing Dunkin’ revenue loss among other factors

Anomaly has laid off 8% of its U.S. staff due to a "significant reduction" in revenue from its Dunkin' account, among other factors, Carl Johnson, the agency’s founding partner and executive chairman, said in a statement. The Stagwell shop has around 600 employees in the U.S., a person close to the situation confirmed, meaning around 38 employees were let go. The agency wasn’t immediately available to comment on a specific number. Dunkin' hired Anomaly as its creative agency of record last year. “We see less traditional client revenue, including a significant reduction on Dunkin', and more ‘forward-facing’ talent needs, including those from innovation, digital transformation, Web3 and media backgrounds,” Johnson wrote in a statement. “When you layer on the inefficiency that inevitably came with remote working during COVID, and the benefit of now being able to return to the office as the centerpiece of collaboration, it regrettably became unavoidable to lose approximately 8% of the US staff and embrace the new future." Dunkin’ named Jill McViar as its new chief marketing officer in September. Dunkin' did not immediately return a request for comment. The layoff news comes after a 2022 in which Anomaly won creative agency of record duties for Bud Light’s flagship brand and Topgolf. In 2021, the agency also picked up some big-name clients including Denny’s, Jimmy John’s and Expedia. Anomaly last had layoffs in 2020 when it let go of 22 employees due to the pandemic.

Anomaly lays off 8% of US staff, citing Dunkin’ revenue loss among other factors

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