NEW YORK (AdAge.com) -- Kaiser Permanente, an Oakland, Calif.-based health maintenance organization, has awarded its image advertising account to Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., the consultant handling the search said.
NEW YORK (AdAge.com) -- Kaiser Permanente, an Oakland, Calif.-based health maintenance organization, has awarded its image advertising account to Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., the consultant handling the search said.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends.