Edelman has named Global Chief Experience Officer Taj Reid its new U.S. chief creative officer.
Reid takes over for Jordan Atlas, who assumes the role of global executive creative director, joining the agency's two other global executive creative directors, Andrew Simon and Cher Campbell. Atlas held the U.S. chief creative officer title since March 2022 and has been with the privately held agency for nearly 10 years.
Both Reid and Atlas will take on their new roles in the coming weeks, according to Edelman. Reid will also maintain his role as global chief experience officer.