Ogilvy has hired outgoing Leo Burnett exec Liz Taylor as its next global chief creative officer, continuing a wave of management changes at the WPP-owned shop as it looks to rebound from revenue declines. She replaces Piyush Pandey, who is taking on a new role as chairman of global creative and will continue to serve as chairman of Ogilvy India.
Taylor joins Ogilvy after a two-year stint at Publicis Groupe, where she held dual roles as chief creative officer of Leo Burnett and creative lead for the larger Publicis Communications North America. Her Ogilvy appointment marks a reunion with the agency, where she rose through the ranks for several years until 2016, when she departed for FCB Chicago to serve as chief creative officer until mid-2019. She is known to be tight with Joe Sciarrotta, Ogilvy’s deputy global chief creative officer, with whom Taylor will partner, according to Ogilvy. Taylor’s husband, Chuck, works in Ogilvy’s creative department. Leo Burnett confirmed Taylor’s exit last week, while naming Chaka Sobhani, its U.K. creative chief, to the global chief creative officer role.
‘A modern creative leader’
At Ogilvy, Taylor will oversee creative output across 132 offices in 83 countries, spanning five business units: advertising, PR, experience, health, and growth and innovation.
“We could not be more thrilled to be welcoming Liz back home to Ogilvy,” Andy Main, Ogilvy’s global CEO, said in a statement. “Liz is a modern creative leader who leads from the front and understands that magic happens when we create and innovate at the intersection of our world-class capabilities and talent.” The statement cited Taylor’s “culture-shaping work for a range of clients,” including Bank of America, Boeing, Budweiser and Cadillac.