Molson Coors hires Droga5, keeping it in beer biz after parting ways with Dos Equis

Molson Coors has added Droga5 to its agency roster, a spokeswoman for the brewer confirmed. The news comes on the same day that Heineken USA confirmed that it was parting ways with the Accenture-owned shop on Dos Equis, which will now be handled by Sid Lee. A Heineken USA spokesman confirmed to Ad Age that Droga5 did not participate in the review.