Technology
Digital Out of Home: Reinventing Signs From Billboards to Jukeboxes
Gift Article
Share
Expand
British Airways' 2014 #Lookup campaign displayed a little boy on a billboard in Trafalgar Square who looked up every time a BA plane flew over.
By:
Michael Wehner
May 04, 2017 02:30 PM
Featured Stories
Motorola launches global creative review
How Gatorade and Bodyarmor are refueling sports-drink marketing
Why influencer performance, not just reach, mattered more at Coachella this year
Marketing winners and losers of the week