The final(-ish) tally on 2020 campaign ad spending
As the 2020 election cycle draws to a close(-ish), we’re serving up a final(-ish) Campaign Ad Scorecard—an ongoing project led by Ad Age Datacenter Director of Data Management Kevin Brown in partnership with Kantar/CMAG. From Jan. 1, 2019 through Election Day 2020, we obsessively tracked spending across the presidential, gubernatorial, U.S. Senate and House races.
The bottom line: Just over $6.1 billion was spent on trackable campaign advertising across all of those races (see the second chart below). Joe Biden’s campaign spent way more than Donald Trump’s campaign (the third chart). Traditional broadcast TV networks still drew the lion’s share of political ad dollars (the fourth chart). And people who own TV and radio stations in Pennsylvania are the luckiest people in the world (the first chart). Send them your love.