Brand Marketing

Adidas Taps Squad of Female Athletes in New Global Campaign

Tennis star Caroline Wozniacki is part of a new female-centric campaign from Adidas. (Adidas)
February 04, 2016 03:00 PM

Adidas has created another campaign about creating. The sportswear brand unveiled a new series of films, called "I'm Here to Create" that features female athletes. The global campaign is part of the Sport16 initiative, and follows "Create Your Own," a series last summer that urged athletes to choose their own paths.

Staying current is easy with newsletters delivered straight to your inbox.