How SurveyMonkey uses its own products to fight the talent war: B-to-B CMO Spotlight

With unemployment rates in Silicon Valley hovering around 2 percent, there’s an epic battle for talent, and a growing realization among chief marketing officers that employees are yet another target they need to contend with, if not actively engage. This is the case with Leela Srinivasan, who became CMO of SurveyMonkey in April 2018. The company’s employee count grew 32 percent in the last two years (according to LinkedIn). Survey Monkey has more than 900 employees, 600,000 paying customers and 16 million active users in over 190 countries.