For its latest national ad campaign, Pepsi has created a culinary journey to highlight its cola’s pairings with some of consumers’ favorite foods, going so far as to create a virtual “fast beverage” eatery where diners are encouraged to construct their meals around their Pepsi variety of choice.
Launching across the U.S. today, the brand’s new “Better with Pepsi” campaign is anchored by both traditional media buys and a slightly unconventional experiential component: a restaurant. Dubbed Pep’s Place, the Pepsi-branded watering hole is all online—no brick-and-mortar operations required—and rooted in home delivery that’s executed via major platforms like Uber Eats, Grubhub and DoorDash.
Here’s how it works: From today though the end of May in select American cities, thirsty consumers can use a participating food delivery service or visit PepsPlaceRestaurant.com to create a choose-your-own-adventure meal centered on their favorite flavor of Pepsi.
After first selecting a beverage from a list of options ranging from Diet Pepsi to Pepsi Real Sugar to Pepsi Wild Cherry, users will be prompted to pick a meal and sides from a curated menu that’ll then be delivered to their front door. Start with a Pepsi Zero Sugar? A chicken caesar salad may be the way to go. Craving a new “tropical” Pepsi Mango? Perhaps the buffalo wings are more your speed.