Datacenter

Prime time: Amazon is now Earth’s biggest advertiser

Amazon's advertising and promotion spending soared 34% in 2019. (Chris Ratcliffe/Bloomberg)
December 07, 2020 05:01 AM

Welcome to the advertising wayback machine: Ad spending for the world’s 100 biggest advertisers edged up 0.9% to a record $300 billion in 2019—before marketers slammed the brakes on spending in early 2020 amid the global pandemic.

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