Welcome to the advertising wayback machine: Ad spending for the world’s 100 biggest advertisers edged up 0.9% to a record $300 billion in 2019—before marketers slammed the brakes on spending in early 2020 amid the global pandemic.
Welcome to the advertising wayback machine: Ad spending for the world’s 100 biggest advertisers edged up 0.9% to a record $300 billion in 2019—before marketers slammed the brakes on spending in early 2020 amid the global pandemic.
The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.