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Datacenter

How big retailers are investing in streaming TV advertising

A Target ad starring Kristen Wiig ran across streaming and linear TV in the second quarter. (Target)
September 06, 2024 09:00 AM

Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals.

Featured Stories

Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s closure—what marketers can learn about assessing agency financial risk
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

Latest News

US ad employment fell in April for the fifth straight month
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agency news you need to know this week
Toyota, McDonald’s and dozens of other brands are doing Asian American advertising right
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