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Technology

How Amazon restricts access to data from connected TV apps

Amazon is masking IP addresses from prying eyes in the ad ecosystem in its CTV apps. (Amazon)
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By:
Garett Sloane
September 24, 2021 09:00 AM

Amazon has been quietly taking a page from the Apple playbook by restricting advertising data from leaking out of its owned-and-operated connected TV apps such as IMDb TV and Twitch.

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