Technology

Why CMOs’ unrealistic AI expectations will cause projects to be abandoned

Misguided expectations are one of a number of growing pains that marketers face as their AI strategies mature. (Ad Age composite; Adobe Stock)
AH
By:
Asa Hiken
September 10, 2024 09:00 AM

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The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

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