Technology

Creator and influencer trends brand marketers need to know about right now

Tatcha’s sports-themed influencer campaign, the arrival of “Demure Fall” and Roblox’s Charli XCX collaboration are some of this week’s creator economy headlines. (Instagram; Tiktok)
GF
By:
Gillian Follett
August 20, 2024 09:30 AM

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Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now