Technology

Creator and influencer trends brand marketers need to know about right now

Tatcha’s sports-themed influencer campaign, the arrival of “Demure Fall” and Roblox’s Charli XCX collaboration are some of this week’s creator economy headlines. (Instagram; Tiktok)
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By:
Gillian Follett
August 20, 2024 09:30 AM

Featured Stories

Food & Beverage
How Heinz ketchup is fighting hot sauce at breakfast

The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, TV and celebrity Gil Ozeri.

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By:
Erika Wheless
How Heinz ketchup is fighting hot sauce at breakfast
Accounts in Review
Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship
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By:
Brian Bonilla
Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship
AI
How Apple’s new AI image search gives brands another marketing channel
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By:
Asa Hiken
How Apple’s new AI image search gives brands another marketing channel
Cannes Lions
Cannes Lions 2025 schedule—events for CMOs, creatives, ad tech leaders and more
SS
By:
Sabrina Sanchez
Cannes Lions 2025 schedule—events for CMOs, creatives, ad tech leaders and more