Technology

Dove challenges TikTok’s viral Bold Glamour filter in new campaign

Dove launched the #TurnYourBack campaign in response to the Bold Glamour filter. (Dove, Hira Mustafa and Miah Carter via TikTok)
March 09, 2023 12:22 AM

Dove is partnering with TikTok creators to push back against the rise of the platform’s controversial “Bold Glamour” filter, which applies a heavy layer of digital makeup and alters users’ facial features. This is part of the brand’s larger rejection of social media filters and the unrealistic beauty standards they set for girls and women.

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