ETFs and NFTs are very different, but Fidelity is bringing them together for an educational experience on virtual platform Decentraland.
The brokerage firm has launched The Fidelity Stack, a metaverse activation aimed at teaching consumers about investing, stocks and other financial topics. The plot includes a lobby, dance floor and rooftop sky garden for users to explore, as well as gamified educational tools like the Invest Quest, in which a player must learn the basics of exchange-traded fund (ETF) investing in order to traverse a building and collect “orbs.”
The metaverse is a novel place to offer financial services but could help Fidelity to draw more interest from younger consumers. Havas Media and production studio Unit9 designed the experience to “[evoke] the spirit of play and discovery inherent in these environments that we knew would resonate with the next generation of investor,” Havas Media said in a statement.