Technology

Why TikTok gets too much credit for making products go viral

Billie is running on its internet fame in a new ad campaign. (billie)
January 31, 2022 10:00 AM

The virality of hashtags like #TikTokMadeMeBuyIt and #BookTok are making brands eager to crack the formula for what drives sales on TikTok. But while TikTok is getting all the accolades for making products go viral, platforms like Facebook and Instagram are still driving most of the e-commerce traffic online.

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