Technology

Facebook agrees to pay advertisers $40 million over inflated video stats

Advertisers claimed the faulty reporting led them to spend more on Facebook than they would have. (Photo Illustration by Ad Age. Composite image Bloomberg)
October 07, 2019 04:41 PM

Facebook has agreed to pay advertisers $40 million for the inflated video metrics it incorrectly provided, a case that spurred marketers to question the reliability of measurement reports from the social network and led them to demand more safeguards from all digital platforms.

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