Technology

Making sense of Amazon's ad platform that's evolving into a marketing marvel

Amazon's DSP API is just the latest automation it built for ad partners. (Amazon)
October 26, 2020 10:00 AM

That Amazon is a powerful advertising platform is undeniable at this point, but many brands are still not tapping into its full force. And that might be Amazon’s fault; it has a chaotic ecosystem of e-commerce and media that would be tough for even the most brilliant brands to navigate—but help is on the way.

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