On July 20, 1969, Neil Armstrong and Buzz Aldrin became the first people to set foot on the Moon—now, 50 years later, companies from around the world are taking note of the Moon’s perennial power as a marketing tool, from releasing limited-edition lunar products to reviving creative campaigns reminiscent of the Space Age.
As the world celebrates Apollo 11’s historic voyage, here are 11 of the brands doing their best to capitalize on the 50th anniversary of man’s first trip to the Moon: