Pinterest is building more augmented reality options for brands, especially cosmetics makers, with a new “AR Try” feature that applies eyeshadow, which was announced at the NRF retail conference today.
Pinterest has been developing e-commerce tools that compete with apps like Snapchat and Instagram. Augmented reality has become an essential tool for many online marketers, since it allows consumers to virtually inspect new products. Snapchat, Pinterest, YouTube, Facebook, Amazon, TikTok and others have been developing AR products for marketers.
“While it might not be as easy to walk into a store and try on makeup, this is the next best thing,” Pinterest said in its announcement. “In many ways, this allows the camera to replicate a mirror and provide recommendations along the way, leading to happier purchases that you’re less likely to return.”