At the end of Sunday’s Super Bowl, the winning team will be doused in confetti as usual—but there will be a twist to the celebration. Twitter and the National Football League will shower the field with physical tweets.
January 29, 2020 06:56 PM
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Inside McDonald’s global marketing playbook
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”
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