Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from McDonald’s, Fabletics, Rover and more
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A few highlights: McDonald’s says, “Nothing tastes as good as that first bite.” Fabletics hypes an 80%-off offer on “every single thing” when you sign up for Fabletics VIP Membership. And the Rover app says it offers “loving pet care in your neighborhood.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Georgie & Mandy's First Marriage, CBS
Brand Overview for Last 30 Days
Impressions:
1,724,885,224
(7% of industry)
Est. TV Spend:
$13,418,197
(4% of industry)
Interruption Rate: 1.88%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: Friends, TBS
Brand Overview for Last 30 Days
Impressions:
31,282,682
(1% of industry)
Est. TV Spend:
$126,186
(<1% of industry)
Interruption Rate: 2.13%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Married ... With Children, Logo
Brand Overview for Last 30 Days
Impressions:
3,484,629,323
(24% of industry)
Est. TV Spend:
$42,729,184
(27% of industry)
Interruption Rate: 2.13%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: My Little Pony: Friendship Is Magic, Discovery Family Channel
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Crime Scene Kitchen, FOX
Brand Overview for Last 30 Days
Impressions:
1,724,885,224
(7% of industry)
Est. TV Spend:
$13,418,197
(4% of industry)
Interruption Rate: 1.88%
Attention Index: 92 (8% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
