Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Subaru, Smucker’s, Amazon and more
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A few highlights: Smucker’s brings its Father Nature character back in a sitcom-style commercial in which he struggles with a crossword puzzle. (Ad Age’s Erika Wheless has the backstory on the campaign: “Smucker’s Naturals get help from Mother, Father and Daughter Nature.”) A mother explains “why our family will only drive a Subaru” in a dramatic safety-themed spot. And Amazon serves up another installment of its back-to-school campaign starring Randall Park. (Ad Age’s Adrianne Pasquarelli has the backstory—and the first commercial in the series: “See Amazon’s back-to-school ad starring Randall Park.”)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NCIS, USA Network
Brand Overview for Last 30 Days
Impressions:
860,400,167
(9% of industry)
Est. TV Spend:
$5,059,370
(13% of industry)
Interruption Rate: 2.38%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: SportsCenter, ESPN
Brand Overview for Last 30 Days
Impressions:
2,024,869,806
(8% of industry)
Est. TV Spend:
$10,679,367
(11% of industry)
Interruption Rate: 3.39%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: Antebellum, FXX
Brand Overview for Last 30 Days
Impressions:
1,013,017,704
(11% of industry)
Est. TV Spend:
$2,978,673
(9% of industry)
Interruption Rate: 1.42%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: ESPN Radio, ESPN2
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Antebellum, FXX
Brand Overview for Last 30 Days
Impressions:
763,728
(<1% of industry)
Est. TV Spend:
$219
(<1% of industry)
Interruption Rate: 1.40%
Attention Index: 88 (12% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
