Hot Spots

Watch the newest commercials on TV from Adidas, Target, Google and more

By Ad Age and Creativity Staff. Published on May 08, 2020.
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Watch the newest commercials from Wendy’s, HexClad, State Farm and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Adidas wants you to “focus your energy and harness chaos.” Target serves up a sweet Mother’s Day spot with a social-distancing subtext. And Google says “thank you times infinity” to teachers.

Today's TV Ad Highlights

Data provided by iSpot.tv
Reset Tradition
adidas: Reset Tradition
Premiered on: PGA Tour Originals, CBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Mother's Day: We Heart Mom
Target: Mother's Day: We Heart Mom
Premiered on: Good Morning America, ABC
Target data for the last 30 days
Impressions: 1,678,883,861 (42% of industry)
Est. TV Spend: $14,390,218 (33% of industry)
Attention Score: 87.24
Attention Index: 54 (46% more interruptions than avg.)
Thank You, Teachers
Google: Thank You, Teachers
Premiered on: State of the Union With Jake Tapper, CNN
Google data for the last 30 days
Impressions: 290,056,723 (17% of industry)
Est. TV Spend: $3,984,598 (31% of industry)
Attention Score: 94.66
Attention Index: 124 (24% fewer interruptions than avg.)
Ready to Perform
GORUCK: Ready to Perform
Premiered on: The 2020 Arnold Strongman Classic, CBS
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
All In
Patron Spirits Company: All In
Premiered on: Fifty Shades of Grey, BRAVO
Patron Spirits Company data for the last 30 days
Impressions: 4,039,637 (<1% of industry)
Est. TV Spend: $118,434 (1% of industry)
Attention Score: 98.22
Attention Index: 154 (54% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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