Hot Spots

Watch the newest commercials on TV from Macy’s, H&M, U.S. Bank and more

By Ad Age and Creativity Staff. Published on March 29, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Macy’s hypes its VIP Sale, with savings on select fashion, skincare, makeup and more though April 4. H&M wants you to know that “65% of all our materials are recycled, organic or sustainably sourced.” And pro golfer Collin Morikawa stars in the latest from U.S. Bank.

Today's TV Ad Highlights

Data provided by iSpot.tv

H&M: Making Conscious Choices Easier

Premiered on: Keeping Up With the Kardashians, E!

H&M data for the last 30 days

Impressions: 30,607,775 (2% of industry)

Est. TV Spend: $401,402 (4% of industry)

Interruption Rate: 1.46%

Attention Index: 96 (4% more interruptions than avg.)

U.S. Bank: Clear Your Mind of Financial Worry

Premiered on: European PGA Tour Golf, Golf

U.S. Bank data for the last 30 days

Impressions: 74,867,109 (1% of industry)

Est. TV Spend: $532,133 (1% of industry)

Interruption Rate: 2.21%

Attention Index: 98 (2% more interruptions than avg.)

Made In Cookware: Crafted Hospitality

Premiered on: Olympic Films, Olympic Channel

Made In Cookware data for the last 30 days

Impressions: 133,206,044 (7% of industry)

Est. TV Spend: $629,925 (5% of industry)

Interruption Rate: 1.10%

Attention Index: 99 (1% more interruptions than avg.)

Macy's: Elevate the Day

Premiered on: Love on the Sidelines, Hallmark

Macy's data for the last 30 days

Impressions: 2,304,639,031 (19% of industry)

Est. TV Spend: $10,970,324 (15% of industry)

Interruption Rate: 1.15%

Attention Index: 99 (1% more interruptions than avg.)

Burger King: Made for a King

Premiered on: Gold Rush: Dave Turin's Lost Mine, Discovery Channel

Burger King data for the last 30 days

Impressions: 1,648,647,716 (6% of industry)

Est. TV Spend: $6,719,764 (4% of industry)

Interruption Rate: 1.44%

Attention Index: 99 (1% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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Ad Age and Creativity Staff

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Watch the newest commercials on TV from Macy’s, H&M, U.S. Bank and more

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