Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Jan. 10-12).
A few highlights: Smash Mouth performs in the Progressive Commercial Halftime Show that lands in the middle of an otherwise unremarkable Progressive spot starring spokesperson Flo (Stephanie Courtney). Amazon stops time to promote its free two-hour Prime grocery delivery service, available in select cities. And TurboTax shows how you can use the photo feature of its app to easily upload forms (like W-2s) while doing your taxes.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: College Football, ABC
Progressive data for the last 30 days
Impressions:
3,781,164,470
(13% of industry)
Est. TV Spend:
$90,300,148
(18% of industry)
Attention Score: 93.29
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: NFL Football, CBS
Amazon Prime data for the last 30 days
Impressions:
354,452,229
(4% of industry)
Est. TV Spend:
$8,794,586
(11% of industry)
Attention Score: 92.98
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: NFL Total Access, NFL Network
NFL data for the last 30 days
Impressions:
2,049,581,522
(50% of industry)
Est. TV Spend:
$36,975,629
(53% of industry)
Attention Score: 97.50
Attention Index: 129 (29% fewer interruptions than avg.)
Premiered on: Did Talcum Powder Cause Your Cancer?, CBS
TurboTax data for the last 30 days
Impressions:
1,671,351,857
(37% of industry)
Est. TV Spend:
$40,322,928
(53% of industry)
Attention Score: 88.82
Attention Index: 78 (22% more interruptions than avg.)
Premiered on: NFL Football, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
